Hyundai launches Genesis Prada in South Korea

Hyundai Genesis Prada Sedan

A few decades ago, mentioning brands like Hyundai and Prada in the same sentence would have seemed laughable but today Hyundai has a different image and no car could compete such a transformation more than the Genesis.

The Korean automaker announced a partnership two years ago with the Italian fashion house for a concept car but it has now launched the Genesis Prada. This luxury sedan is distinguished with a shark-fin antenna on the roof, offset by dark chrome trim, special 19-inch alloys and a special paint either Brown Moro, Blue Baltico or Black Nero Paints .

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