Ferrari's F1 driver Fernando Alonso and Felipe Massa were wearing jokey caps, blouses and t-shirts full of ads as if they were forced to wear. They were driving around in Fiat Group products such as the Abarth 500. The dynamic duo is now used to promote the Chrysler Group's offerings such as the Jeep Wrangler.
This particular photo shoot is one of the many initiatives of the "Wrooom 2011 – F1 & MotoGP Press Ski Meeting. This was an event organized in Madonna di Campiglio (Trento) in which the Fiat Group is the official sponsor.
The Jeep Wrangler featured at the event is a facelifted 2011MY in Rubicon trim powered by a new 2.8-liter common-rail turbo diesel Euro 5 engine with DPF producing 200 HP at 3,600 rpm and 410 Nm of torque at 2,000-3,200 rpm on models with a six-speed manual gearbox and 460 Nm at 1,600-2,600 rpm when combined with a new five-speed automatic transmission.
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