McLaren MP4-12C Enters Swedish Market

McLaren MP4-12C Enters Swedish Market
McLaren today announced the are entering the 21st global market today - the Nordics - as they have signed an agreement with sports car specialists, Autoropa, who will distribute their cars in Stockholm, Sweden.

Currently, the MP4-12C is sold in 16 locations across Europe, with a further 3 showrooms to open by the end of the year in Vienna, Geneva and Stockholm.

This is the very first car delivered to a Nordic customer, an orange 12C that arrived in Stockholm on 14th June 2012.

“I am very pleased to confirm Autoropa as our Nordic retailer and a key partner in our plans to launch McLaren Automotive and the 12C around the world. With a rich motor racing heritage, and many sports car enthusiasts, the region will be an influential guide as to our success in Europe,” said Antony Sheriff, McLaren Automotive’s Managing Director.

“In order to be part of the McLaren family, it is vital that our retail partners understand our business, our prospective customers and the technological innovations at the heart of the 12C. Autoropa was the obvious candidate in this regard and will make the perfect introduction in Sweden and throughout the Nordic region for McLaren Automotive,” added the McLaren MD.
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