To Promote the 2013 Boxster, Porsche has launched a US marketing campaign called The Spirit of Escape. This recently ex-NFL linebacker Dhani Jones experiencing a red Boxster with a black roof. But to really get the car in everyone’s minds, Porsche put a silver example where every New Yorker was likely to see it: Grand Central Station.
It was joined there by the 550 Spyder and the Porsche Carrera GT supercar, both spiritual ancestors of the drop-top model, in both design, layout and most importantly essence.
The iconic New York landmark will make for a lot of cool photo opportunities. However, getting the three cars inside was no easy feat, a fact clearly illustrated by the time-lapse video showing the back-braking work of getting the cars inside.
The cars rolled in on special mats and had their tanks emptied of fuel. After all, not everybody enjoys the smell of gasoline. After they were set in place, the trio of Porsche was dusted off and cordoned off.
It was joined there by the 550 Spyder and the Porsche Carrera GT supercar, both spiritual ancestors of the drop-top model, in both design, layout and most importantly essence.
The iconic New York landmark will make for a lot of cool photo opportunities. However, getting the three cars inside was no easy feat, a fact clearly illustrated by the time-lapse video showing the back-braking work of getting the cars inside.
The cars rolled in on special mats and had their tanks emptied of fuel. After all, not everybody enjoys the smell of gasoline. After they were set in place, the trio of Porsche was dusted off and cordoned off.
via: autoevolution
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